NEED
An online solution for retail stores that transitions shoppers from their online
research to one of 300 La-Z-Boy Furniture Gallery stores, while generating qualified
leads for the retailers.
CHANNELNET SOLUTION
A network of microsites for La-Z-Boy Furniture Gallery stores that optimizes sales
and marketing interactions between the company, its retail partners, and furniture
shoppers; retains corporate web site functionality and branding; and improves content,
functionality, and administration for retailers.