NEED
To turn their company's static website into a dynamic, interactive, and user-friendly
online environment that could fully support the business by adapting to the tech-savvy
skills of its young painters and franchise managers.
CHANNELNET SOLUTION
A network of microsites for College Pro franchises that link into the corporate
site. Each franchise uses a four-page template to launch a dedicated website for
its business, and an easy-to-use administrative tool to customize and update the
site, as needed. A content management system, dubbed the "Water Cooler," contains
training modules, notes, and other useful information for franchise managers, staff,
and painters.