Paula Tompkins is founder and CEO of ChannelNet and an acknowledged pioneer in
using personal technology to facilitate multichannel marketing and sales. In the last 30 years,
she has helped hundreds of the world’s leading companies use technology to sell
their products and build customer relationships.
Ms. Tompkins began her career working in sales and marketing at 3M, General Electric,
and several technology start-ups. Among other achievements, she was instrumental
in the design and marketing of early personal computers, including the Actrix and
Grid, the first true portable computers. She also invented Skytray, an interactive
electronic advertising medium targeted to airline passengers, for Altus Corporation.
Tompkins’ early foray into interactive selling fueled her belief that the personal
computer was a persuasive communication platform for selling and buying. Since founding
ChannelNet (formerly The SoftAd Group) in 1985, she has led the company to create
multichannel marketing and sales solutions based on the best available technologies — from
early iterations of multimedia, through CD-ROM and client/server technology, and
on to the Internet.
As an expert in using technology to improve marketing and sales processes, Tompkins
is a much sought-after resource for journalists and authors, and as a conference
panelist and keynote speaker. She has appeared on television in Tom Peters' "Thriving
on Chaos" and PBS' "The Nightly Business Report," as well as on National Public
Radio's "Money Talks." Tompkins has lectured at Columbia University's School of
Business, the University of California at Berkeley's Haas School of Business, and
Stanford University.